99% of consumers have used the internet to find information about a local business in the last year. Reviews are crucial to the success of a local business. So how do you get more of them, and why should they be managed?
76% of consumers who are asked to leave a review do go on to write one, and just as many people are using the internet weekly to find information about local businesses. Consumers today play a very active role in the reputation and livelihood of local businesses. And much like a personal reputation, it is built by small interactions day-by-day. Reputations are a fluid and evolving concept, not a one-and-done piece of marketing collateral.
of consumers use the internet to find information about local businesses more than once a week
of consumers think that reviews older than 3 months aren’t relevant
of consumers say they’re not likely to use a business that doesn’t respond to reviews at all
of consumers say they’re more likely to use a business that responds to all reviews—positive and negative