99% of consumers have used the internet to find information about a local business in the last year. Reviews are crucial to the success of a local business. So how do you get more of them, and why should they be managed?
76% of consumers who are asked to leave a review do go on to write one, and just as many people are using the internet weekly to find information about local businesses. Consumers today play a very active role in the reputation and livelihood of local businesses. And much like a personal reputation, it is built by small interactions day-by-day. Reputations are a fluid and evolving concept, not a one-and-done piece of marketing collateral.
fwdReviews generates new reviews from your happy customers, protects you from negative reviews, and keeps your business connected and responsive to all of your customers.
of consumers use the internet to find information about local businesses more than once a week
of consumers think that reviews older than 3 months aren’t relevant
of consumers say they’re not likely to use a business that doesn’t respond to reviews at all
of consumers say they’re more likely to use a business that responds to all reviews—positive and negative
(Data source: brightlocal.com/research)
How your business interacts with all reviews —positive and negative— plays a role in your reputation and how consumers perceive your business. People want to interact with other authentic humans. Managing your reviews gives your business the opportunity to extend that human element to your customers and connect with them right where they are (on their smartphones).
A positive reputation online helps customers trust businesses, converts searchers into leads, and boosts local search rankings.
Schedule a discovery call today to learn how you can harness the power of managed reviews for your business.
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