Return to course: Digital Strategy Framework
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Digital Strategy Framework
Goals and objectives
What does content do for the brand?
How does it propel the organization’s mission?
Target audience
Who are we engaging with?
Why are we engaging with them?
Channels
Which channels?
Why those channels?
How do they compliment each other?
Email, Facebook, LinkedIn, Twitter, Instagram, SnapChat, TikTok, etc.
Content execution
What does the content look like?
How is it executed?
Promotion
What content is amplified, and at what budget?
Metrics
What are we measuring?
How are we measuring it?
How frequently are we measuring it?
Why are we measuring it?
How does it propel the organization’s mission?
